Professional LinkedIn profile in 7 steps

May 12 2020

Professional LinkedIn profile in 7 steps

LinkedIn has over 630 million users worldwide. This social platform is available in 24 languages in more than 200 countries. Statistics show that only 51% of the registered users have correctly and fully completed their profile. Are you one of them? Check it out!

– “It is worth spending time on LinkedIn. Search algorithms of this platform reward users who professionally completed their personal profiles. Without such a profile, our potential partners or employees will not be able to find us,” says Anna Ledwoń-Blacha from More Bananas.

P for Professional experience

You should carefully complete your career profile. It is not enough to write where, when and what position you held. Describe in a number of sentences what exactly you did and what your duties were. Present the best of you. Skip unimportant and part-time jobs and leave those that align to the career path you took.


Your personal details must be up-to-date and your career profile – visible for everyone.

C for Communication

Actively running your profile, engaging in interest groups and commenting other users’ post highlights your experience and helps building your image as an expert. Communication skills on the Internet are very important, and active networking may help you in future recruitment.

See also: Step-by-step business plan guide – all you need to know

H for Headline

In your profile headline include the most important information about you – and remember about key words. These are used for searching personal profiles. Think of who should find you and what key words should make it possible. A 120 characters limit is the only restriction.

S for Summary

Don’t forget to complete your career summary. This will allow you to stand out and present the results of your work, as well as help LinkedIn robots find you. You have 2,000 characters to tell your story. You may summarize your past career in a number of sentences, determine your development path or describe why you chose a particular industry. You can also add media there – that is links, videos or reports.

R for Recommendations

You know very well that recommendations are important. The more of them you have in your profile, the higher the recruiter’s trust in you. Don’t wait until your supervisor drafts a positive opinion about you. Use your initiative. You can ask for a recommendation in your profile settings under the “Manage Recommendations” tab. Remember, it’s all about quality, not quantity.

Read also: Five Time Management Apps

S for Skills

Headhunters often search for candidates based on their skills, so include the most important skills in your profile. It is important to use key words and enter those that LinkedIn already has in its resources (the platform suggests popular results when you start typing in the field). Ask your co-workers to confirm your skills on the website.

P for Photo

Make sure you use an appropriate profile and background photo when completing your LinkedIn profile. Choose a background photo that suits your career profile. You can create it on your own, using free graphics tools.

You photo (avatar) should be professional: sharp and with good light. Leave photos with your friends, cat or dog for other occasions. You face should be in the center. Avoid selfies.

Update your profile photo at least every five years. Make sure that it presents you as an open and smiling person. A friendly image (even in a photo) wins the affection of other people.

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