How to promote your company online? Six ideas

In 2019, digital marketing expenses exceeded traditional media expenses in Europe for the first time in history, according to the Internet 2019/2020 Strategic Report published by IAB Polska. How to promote your company online? We have some tips for you!

“You absolutely should not give up marketing efforts if your funds for online marketing are limited due to the pandemic. Fortunately, you can do a lot at a low cost or no cost at all,” says Marta Kamińska from Solutions.Rent.

Blog

Website content is one of the most important positioning factors. Valuable blog posts will give your website positioning a lift. This, in turn, will translate into the number of users who visit your company’s site, that is… potential customers. It’s worth it, isn’t it? 

See also: Storytelling: six worthwhile secrets to building your brand’s story

A company blog is also a great way to build your image as an expert and gain the readers’ trust. Remember! Practice makes perfect. The more texts you write, the better their quality. 

Social media

The saying “if you’re not on Facebook, you don’t exist” is a little obsolete. Your company can use Instagram, LinkedIn or Twitter as well. Select a platform which suits your target audience. It’s important for you to feel comfortable and be active. Communicating with users will help you earn trust and build relationships, which will translate into profits for your business.

Google business card

A Google company business card is a way to make your business visible both in local search results and in Featured Snippets (recommended fragments with an answer). 

A Google My Business account supports SEO with organic search results. That is why you should take some time to add details such as your company’s address, opening hours and telephone number, as well as a few photos. Publish a short post once a week – it will let the Internet users know that your company is still doing business and that it is active online. 

Read also: Why should businesses use Design Thinking?

Remember, this is where your customers have the opportunity to rate your business. Respond to every review (give thanks for the positive ones and try to clarify the negative ones).

Customer opinions

Are your first customers satisfied? Ask them to publish a positive review on Google, TripAdvisor or Facebook. Reliable recommendations are important in business. All the more so, because 97% of internet users check online reviews and even 84% trust those reviews (according to BrightLocal’s Local Consumer Review Survey). As you can see, word-of-mouth still works. The only difference is that it has moved to the Internet. 

Dialogue with customers

Be proactive. Utilize online forums, social media groups and Quora. Substantive comments on the internet users’ posts will earn you a reputation as an expert. Share your knowledge, address needs, offer advice and try to help. This will bear fruit in the future. 

Media relations

Try to establish relationships with the media. e-PR activities are important for building brand awareness. Don’t be afraid to contact online portals and editorial offices. Offer to prepare an article or expert report just for them. Many portals are open to this type of collaboration (provided that it does not explicitly promote specific products or services).

Analyze all of the company’s online activities. Draw conclusions and try to optimize campaign results. If you do this regularly, you have an excellent chance of making your brand recognizable on the Web. 

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