January 15 2021
10 business books worth reading
No book can give you a guaranteed business recipe. However, the more you read, the more you know. Reading provides answers to frequently asked questions: how to avoid basic mistakes, what to focus on and what to do to make a business profitable. Before you start your own business, explore which books are worth reading.
Chan Kim, Renee Mauborgne – “Blue Ocean Strategy”
How to run a company? The answer is obvious: “as best as possible”. But what method is truly effective? According to the authors of “Blue ocean Strategy”, there is only one answer. Most companies in the market may be classified as following either the red ocean or the blue ocean strategy. The former entails constant rivalry and fight for survival. The latter is just the opposite. Their way of dealing with the competition is to stop trying to beat it. This way of thinking may help you formulate a strategy for your company. It’s a must-read.
Simon Sinek – “Start with Why: How Great Leaders Inspire Everyone to Take Action”
This book will help you communicate with coworkers and counterparties in a structured way. How to speak to attract customers and create a consistent brand image at the same time? The answer to that question can be found in Simon Sinek’s book. It will allow you to create an effective marketing communication strategy based on storytelling.
See also: 7 apps which help you build good habits
Edited by: Maciej Dutko “E-business Bible 2. The New Testament”
The e-commerce industry was “reverse engineered”. All this to make sure you can understand it better. What should you know about customer service, positioning, fighting your competition or minimizing product returns. The answers to these questions can be found in the compilation of articles edited by Maciej Dutko. It is an essential reading if you run a business online.
Richard Koch – “The 80/20 Manager: The Secret to Working Less and Achieving More”
How to work and manage time effectively? Turns out that you don’t need to work your 100% each day to get satisfactory results. You only need to focus on important matters, avoid multitasking and… read Richard Koch’s book. It contains a set of rules for running a business. The Pareto principle states that 80% of consequences come from 20% of the causes. As you can see, it is better to work effectively than to be a perfectionist.
Laura Vanderkam – “What the Most Successful People Do Before Breakfast”
Why do some people manage to achieve everything they planned for the day and somehow you just don’t have time for anything? You know well that everyone has the same number of hours in their day. What is their secret? The key is better organization. The book “What the Most Successful People Do Before Breakfast” contains tips that changed the lives of many people. You can make the most of your mornings to work effectively and get a good rest. How to change your habits? You can find that out from the book. Maybe you will finally find some time to enjoy your coffee in peace?
Daniel Kahneman – “Thinking, Fast and Slow”
The psychologist and Nobel Prize winner describes the cognitive processes happening in our brains. He explains why we think and why some people are fast thinkers, while others are slow thinkers. What are the pros and cons of each way of thinking? How does it affect business activities? If you want to find out – read Daniel Kahneman’s book.
Dawid Allen – “Getting Things Done: The Art of Stress-Free Productivity”
If you want to learn how to organize your work day and what techniques will help you achieve your goals – this is the book for you. With the book by Dawid Allen you will learn how to wisely choose what to do and when, how to delegate tasks, eliminate stress and strike a good work-life balance.
Stephen R. Covey – “The 7 Habits of Highly Effective People”
A world bestseller, the book sold 20 million copies. No surprise there. The author selected seven habits that bring results when you stick to them. After reading the book, you’ll pay more attention to your everyday life. Do you have time to rest or do you work constantly? Remember! Regular meals and time for your loved ones are also very important.
Michael Breus – “The Power of When”
Feeling as though time is flying by too fast? If so, this book is perfect you. See what’s your personality type – dolphin, lion, bear or wolf. Your internal clock may be the decisive factor in terms of the effectiveness of your actions. You will learn when is the perfect time for you to work creatively, workout or sleep. Slight changes in your everyday routine may save you a lot of time. The book by Michael Breus, a chronobiologist and clinical psychologist, will help you synchronize your activities with your internal clock. Check it out!
Spencer Johnson – “Who Moved My Cheese?”
The book sold 5 million copies and placed first on the New York Times and Wall Street Journal bestseller lists. It is a short story about… mice and people. As it turns out, everyone is looking for the same thing – cheese in a maze. Cheese is what makes you happy, and a maze is a place where you seek it. The book also has business implications. What kind? There is no point in twiddling thumbs and a bad decision is better than no decision at all. More on this can be found in the book.
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